45 Cool New Arrivals From Ref, Shopbop, Zara, and J.Crew

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Summer is still in full swing in my own closet and at all of my favorite retailers right now. At Reformation, Shopbop, Zara, and J.Crew, the new arrivals just keep coming and I’m here to report on the latest bunch because they’re really that good. I plopped myself on my couch (importantly, right in front of the A/C) and spent my summer Friday doing a deep-dive through all four sites. The amount of tabs I had open at one time may have had my laptop making a certain whirring sound, so if you work at Who What Wear’s IT department, consider this my formal apology.

Everyone else, though, consider this my gift to you: a few hours of labor and some minor tech issues all to produce 45 of the coolest new arrivals on my radar, from the airy Zara top I just ordered and wore straight-away (pictured here) to the Reformation sandals that are sparking a new shoe color trend. Below, shop the new arrivals that only the very chicest people will put in their carts, all hand-picked by me.

Zara

Reformation

Shopbop

J.Crew

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