Researching, recommending, and myth-busting buzzy beauty products is quite literally part of my job description, so know that I’m not exaggerating when I say that I’ve tested virtually every single cult-favorite formula in the game. From TikTok-viral hits to French pharmacy gems to celebrity-endorsed favorites, I’ve spent ample time with each and every launch to separate the truly-out-of-this-world bestsellers from the ones that are, quite frankly, all hype. Ask me if [insert tantalizing product name here] is actually worth the money, and I’m confident I can influence your purchase way or the other.
So what products have earned a spot on my list of worth-it buys? The edit is small but mighty (told you, I’m discerning!), but a bunch are currently available on Amazon—and slashed up to 50% for Prime Day. (Just a friendly reminder: You must be an Amazon Prime member to shop the sale!). Keep scrolling to get your hands on each and every hero before they inevitably go OOS or when the discounts disappear on July 11.
Quick Highlights
18 Cult Beauty Items to Buy on Amazon Prime Day
SOL DE JANEIRO
Cheirosa ’62 Hair & Body Fragrance Mist
SK-II
Facial Treatment Mask (6 Count)
Paula’s Choice
Skin Perfecting 2% BHA Liquid Exfoliant
Hero Cosmetics
Mighty Patch Original (72 Count)
Burt’s Bees
Tinted Lip Balm – Red Dahlia (2-Pack)
BeautyStat
Universal C Refiner
BeautyStat
Peptide Wrinkle Relaxing Moisturizer
Nécessaire
The Body Wash – Eucalyptus
Akt
Deodorant Balm – SC.05 Columbia Road
Moroccanoil
Moroccanoil Luminous Hairspray
DAE
Cactus Fruit 3-In-1 Styling Cream
Dr.Jart+
Cicapair Tiger Grass Color Correcting Treatment SPF 30
