Brand Studio Lifestyle (BSL), a Bangalore-based fashion company, renowned for its diverse portfolio of fashion brands such as Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, has announced its strategic expansion into the Middle East e-commerce market.
This is the initial phase of BSL’s aim to expand internationally. Customers in the United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Qatar, and Oman can now access the BSL brands range. By collaborating with UAE-based e-commerce platforms Styli, Noon, Namshi, and Centerpoint, the company is extending its reach to the Middle East.
Commenting on the strategic expansion, Shyam Prasad, CEO, Brand Studio Lifestyle, said, “We are excited to announce our foray into the e-commerce market in the Middle East countries. At Brand Studio Lifestyle, we strive to offer trending fashion options to customers worldwide.”
Sharing his views on this development, Nirmal Jain, CEO, Styli (Landmark Group) said, “We are excited to partner with Brand Studio Lifestyle to bring its fashion forward and Gen Z centric portfolio of brands to consumers in the Middle East. We look forward to growing this partnership over the long term and continue to offer consumers the best in global fast fashion.”
The company plans to enhance the offering through addition of more relevant categories and products going forward. The company further plans to expand its presence in South & South East Asia and European markets.