I spend a lot of time tracking what celebrities wear—so when one of my style muses steps out in a brand I thought was still flying under the radar, I know it’s only a matter of time before everyone else catches on. This week, that moment came courtesy of Alexa Chung, who was spotted wearing the very same under-the-radar trainer brand I’d previously only seen on Sienna Miller. The label in question? Hoff.
Chung attended an event with the brand this week, wearing an aubergine-tinted, low-profile design from the brand. By passing the typical jeans we expect to see worn with trainers, instead, Chung opted for a sleek navy pinstripe suit, styled with a soft beige blouse. Grounding the sharp tailoring, Chung’s retro trainers gave her a look that relaxed, insouciant edge that Alexa’s always mastered.
(Image credit: Getty Images)
While Sienna has previously reached for Hoff’s chunkier silhouettes, there’s been a noticeable shift this season towards more refined, streamlined styles. Luxury houses like Loewe and Dries Van Noten have set the tone, and now high street labels including COS and H&M have followed suit with sleeker, minimalist trainers that feel fresh and elevated.