10 Editors Share Their Best Ever Clothing Buys

November 2025 marks Who What Wear UK’s 10th birthday. Yes, we’ve been writing about the trends to take note of, the luxury pieces worth investing in, the beauty heroes and hacks we can’t wait to share and the outfits the team have been rotating for a whole decade! We hope you’ve enjoyed reading our stories as much as we’ve loved creating them. To celebrate the occasion, you’ll find a range of special ten-year-anniversary content across the site this month, from retrospective looks at the biggest fashion moments to the couples who defined the decade and the products that have earned true cult status. Keep an eye out for our 10th birthday badge and enjoy the milestone with us! Thank you for being part of our story so far.

Here at Who What Wear UK, we take shopping seriously. Over the past ten years, we’ve guided our readers through worthwhile buys, clever investments and smart high street purchases to ensure that any new addition to your wardrobe really deserves its place. Through countless try-ons, editor wish lists and capsule wardrobe roundups, we’ve been building our own sophisticated wardrobes alongside you, and tapped into the trends that have withstood the moving seasons.